Don’t be fooled into investing in less-bad ways of operating.
At the moment markets and systems can’t support truly sustainable manufacturing or construction so often the best we can do is limit our impact.
This in itself isn’t a bad thing, as long as we’re aware that it’s transitory and will need revising as the business landscape progresses.
Using reused or recycled material is a perfect example of this. It’s (nearly) always better to use such material instead of virgin but it’s not sustainable in of itself. To be truely sustainable the material needs to be reused / recycled AND be capable of being reused or recycled multiple times. It also needs to sit in a system that supports multi-life reuse or recycling AND provide for safe disposal at the end of it’s functional life, when ALL of the value has been extracted out of it.
It’s this process we need to invest in, while capitalising on the market value and cost-savings of incremental, ‘less-bad’ steps along the way.
Not sure how to become genuinely more sustainable. Message me for a chat at firstname.lastname@example.org
And now for this month’s circular design & economy news ……
Veolia announces its first electric vehicle battery recycling plant in UK
Rollor Packaging is an innovative package design that rolls up into a hexagonal shape (see photo above).
Hazel is a little sachet that travels with fresh fruit and veg, emitting chemicals that inhibit decomposition thereby increasing shelf-life
McDonalds opens their first zero carbon restaurant in the UK. The company has also pledges to have a “market-leading vegan, plant-based food and drinks offering” by 2025.
Cleverly the new range of recycled polyester fabric from Vescom combines coloured yarn with grey to reduce the amount of waste yarn created
Fantastic article on what to consider when setting up a resale / rental offering
Stakeholder consortium Full Circle Textile Project is to focus on scaling up Polyester Recycling
Till next time